Adom Brand

The single source of truth for Adom's visual identity — logo, color, type, motion, sound, mascot, icons, and the design system every Adom product is built on.

Updating old models is kind of our thing. — Come create with us.

This page supersedes the old Adom UI Branding skill (migrated from the Helium wiki). It folds in the full Kickstand brand guidelines, the animated logo + sonic mnemonic, the monochrome app-icon family, Kel the mascot, the deck design system, and the current design rules.

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The logo

The Adom logoshape is a 2D rendering of the Schrödinger wave function for the hydrogen atom — not the outdated Bohr orbital everyone else draws. That atomic precision is echoed in the bonds between the letters of the custom-drawn wordmark.

And the spelling is intentional: "Adom," not "atom." To avoid accusations of pedantry, we spelled it wrong — added bonus, the trademark was available.

Five variants, one identity. Use Primary whenever you can.

Variant	When to use
Primary	Default — full blue→teal→purple gradient wordmark
One Color	Busy / photo backgrounds. Teal #00B8B1
White	Reversed, on dark backgrounds
Black & White	Non-color printing
Grayscale	Non-color printing, alternative
Favicon	When space is too small for the full logo

Clear space: keep a minimum margin of one electron cloud (one lobe of the mark) on every side.

⛔ Never fabricate the logo. Use the real SVGs in assets/ (white / black / teal / icon) — never invent a stand-in, never a letter-in-a-box, never AI-generate the wordmark.

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Color

Teal #00B8B1 is the primary accent. The signature gradient sweeps blue → teal → purple. Use RGB on screen, CMYK in print.

Name	Hex	RGB	CMYK
Blue Light	#64ABFF	100 171 255	C54 M25 Y0 K0
Teal Light	#8FD3D4	143 211 212	C33 M0 Y0 K17
Purple Light	#C5B3FF	197 179 255	C23 M29 Y0 K0
Blue Dark	#0061EF	0 97 239	C83 M64 Y0 K0
Teal	#00B8B1	0 184 177	C74 M1 Y37 K0
Purple	#8C6BF7	140 107 247	C59 M63 Y0 K0
Black	#191919	25 25 25	C73 M67 Y65 K79
Navy	#00204F	0 32 79	C100 M91 Y37 K40
Teal Dark	#003C3F	0 60 63	C93 M57 Y60 K50
Purple Dark	#4323AD	75 35 173	C84 M92 Y0 K0

Dark-UI design tokens (every Adom viewer/webview — dark theme, always): bg #0d1117 · surface #161b22 · elevated #1c2128 · border #30363d · text #e6edf3 · text2 #8b949e · accent #00b8b0 · accent-bright #00e6dc · purple #8C6BF7.

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Typography

Familjen Grotesk for big, bold headlines. Satoshi for everything you read. JetBrains Mono for code.

⛔ Never use Inter, Arial, Helvetica, or system fonts as the primary face. Brand fonts are hosted at https://adom.inc/fonts/… and bundled in assets/ — see the SKILL for copy-paste @font-face blocks.

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Motion & sound

The animated logo is the brand's signature moment — the wave-function lobes resolve into the mark — paired with a 4-second sonic mnemonic produced by Kickstand. Use them together for intros, splash screens, and loaders.

• Animation (web): Adom-atom-final.mp4 · loop mark · white bg
• Animation (GIF): full lockup · mark only
• Sound: adom-mnemonic-4sec.wav (Kickstand final mix, June 2024)
• ProRes masters (transparent .mov, 47 MB + 60 MB) exceed the wiki's 10 MB file limit — they live in gallia/brand/logos/Animated Logo/.

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Icon system

Every Adom tool ships a custom, hand-drawn icon — single color (#e6edf3 / currentColor), 24×24 grid, no gradients, no drop shadows, no emoji. The whole family renders uniformly white to prove the rule.

Source icons in icons/: chipfit, chipsmith, digikey, jlcpcb, mouser, parts-search, port-hints, quicklook, step, symbol, tsci, tts, video, video-post, shotlog, vscode — plus the favicon family in assets/.

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Kel — the mascot

Kel is the friendly face of Adom: the bespectacled engineer-next-door who voices the Adom bot in Google Chat, helps in onboarding, and gives the brand a person to talk to. Two official busts — the classic look and the Adom-cap edition. Keep him warm, approachable, competent — never a cartoon, never off-model. Source: assets/kel-*.

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Presentation & deck design

How Adom slides are built — reverse-engineered from the Kickstand-designed decks into a repeatable system. Full detail lives in the brand-deck skill — read it before making or restyling a deck.

The core move: Familjen Grotesk titles with one key phrase accented in teal or purple; Satoshi body with dash bullets; backgrounds chosen by slide role — gradient = wow · Purple-Dark = quotes · Navy = dense content · Teal-Dark = solutions · white = proof. Layouts: title, statement/quote, two-column (the workhorse), single-column, image+text (squircle-masked images), nested-circle & cycle diagrams, three-column. The concentric-arc "onion" texture anchors the bottom-right corner of solid dark slides.

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Tiling & patterns

The background patterns Kickstand designed for Adom, taken straight from the brand guidelines — the business-card backs (PDF p13). Three motifs, all on dark teal/navy, used at low opacity behind content.

Concentric arcs — radiating from a corner (teal→purple)	Square grid — fine outlined-square field	Pill field — scattered capsule outlines, teal with purple/blue accents

Source crops: pattern-arcs.png · pattern-grid.png · pattern-pill.png. (Authentic vector source lives in Kickstand's files; these are lifted from the guidelines PDF.)

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Design system — the rules

• Dark theme, always — page #0d1117, panels #161b22. Never light backgrounds for primary viewer content.
• Teal is the accent — highlights #00b8b1 → #00e6dc on hover. Purple #8C6BF7 for grouping.
• Soft corners, smooth motion — buttons ≥ 6px radius, cards ≥ 10px; every hover transition 0.15s ease.
• Frosted-glass surfaces — rgba(22,27,34,.92) + backdrop-filter: blur(16px), subtle teal border, soft deep shadow.
• Every icon monochrome white — #e6edf3 / currentColor; no colored icons, no emoji as UI glyphs.
• Never fabricate the logo — use the real SVGs.

Full implementation detail (theme tokens, @font-face blocks, button/card/tooltip CSS, the pre-publish icon audit) is in SKILL.md — read it before any visual work.

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Install the skills

adompkg install adom/brand

Drops brand + brand-deck into ~/.claude/skills/ so Claude Code reads the brand rules before generating any viewer, webview, mockup, deck, or marketing surface.

Talk to the AI

• Stay on-brand: "Read the brand skill, then make this page on-brand." · "Dark theme, teal accents, Familjen Grotesk headlines."
• Make a deck: "Make an on-brand Adom slide deck." · "What background for a problem slide?" · "Add the Adom corner texture to this slide."
• Look something up: "What's the Adom primary teal hex?" · "What font for body text?" · "Show the logo clear-space rule."
• Use the assets: "Play the Adom sonic mnemonic." · "Give me the animated logo MP4." · "Drop the Adom favicon into this app."

Downloads

Asset	File
Brand Guidelines PDF (15pp, Kickstand)	pdf/Adom-Brand-Guidelines.pdf
Animated logo (MP4 / GIF)	animation/
Sonic mnemonic (WAV)	animation/adom-mnemonic-4sec.wav
Logos & favicons (SVG/PNG)	assets/
App icons (SVG)	icons/
Deck template (PPTX)	deck/Adom-Deck-Template.pptx
Tiling patterns (SVG)	tiling/

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Source: the Kickstand brand guidelines + decks + the gallia brand skill. Maintained on wiki.adom.inc.