Brand guide
Caleb Brand
Public Unreviewedby Caleb
The Caleb brand guide: logo, colors and fonts for caleb's pages and heroes.
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Starter brand guide
7 files changed
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SKILL.mdadded+38@@ -0,0 +1,38 @@+---+name: brand-caleb+description: The Caleb brand guide (logo, colors, fonts) for caleb's pages and heroes. Use it for any visual work on a caleb page.+---++# Caleb Brand++The brand guide for caleb: the logo, colors and fonts that heroes and AI-built pages use for caleb's pages. Pages owned by caleb use this guide and no one else's.++**Status: starter.** The wiki drafted from the avatar the first time caleb put something on the wiki. Nobody has reviewed it yet. Review it, change anything that is wrong, then set `status` to `confirmed` with `confirmed_by` and `confirmed_at` in brand.json.++Only caleb can edit caleb/brand.++## Logo++++## Colors++| Role | Hex |+|---|---|+| Primary | `#84d997` |+| Accent | `#82d8cf` |+| Background | `#0c180e` |+| Surface | `#142417` |+| Text | `#edf2ee` |+| Secondary text | `#a0b1a4` |+| Border | `#304133` |++## Fonts++- Headings: system-ui (system font)+- Body: system-ui (system font)+- Code: ui-monospace (system font)++## For AI threads++Before any visual work on a caleb page (a hero, a page design, a UI), read this guide from `GET /api/owners/caleb/brand` and use its colors, fonts and logo. Do not use another owner's branding, Adom's included, on caleb's pages. brand.json is the machine-readable source; this file explains it.
assets/mark.pngadded⋯ 1 unchanged line ⋯
assets/wordmark-dark.svgadded+1@@ -0,0 +1 @@+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 238 104" role="img" aria-label="Caleb"><text x="20" y="52" dy="0.35em" font-family="system-ui, -apple-system, Segoe UI, Roboto, Helvetica, Arial, sans-serif" font-size="64" font-weight="700" letter-spacing="-1" fill="#1a1a1a">Caleb</text></svg>
assets/wordmark-light.svgadded+1@@ -0,0 +1 @@+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 238 104" role="img" aria-label="Caleb"><text x="20" y="52" dy="0.35em" font-family="system-ui, -apple-system, Segoe UI, Roboto, Helvetica, Arial, sans-serif" font-size="64" font-weight="700" letter-spacing="-1" fill="#edf2ee">Caleb</text></svg>
brand.jsonadded+42@@ -0,0 +1,42 @@+{+ "brand_manifest": "1.0",+ "owner": "caleb",+ "name": "Caleb",+ "status": "starter",+ "source": {+ "kind": "avatar",+ "generated_at": "2026-10-19T10:24:01.124Z"+ },+ "colors": {+ "primary": "#84d997",+ "accent": "#82d8cf",+ "background": "#0c180e",+ "surface": "#142417",+ "text": "#edf2ee",+ "text_secondary": "#a0b1a4",+ "border": "#304133",+ "gradient": [+ "#84d997",+ "#82d8cf"+ ]+ },+ "typography": {+ "display": {+ "family": "system-ui"+ },+ "body": {+ "family": "system-ui"+ },+ "mono": {+ "family": "ui-monospace"+ }+ },+ "logos": {+ "mark": "assets/mark.png",+ "wordmark_light": "assets/wordmark-light.svg",+ "wordmark_dark": "assets/wordmark-dark.svg"+ },+ "hero": {+ "badge_text": "Caleb"+ }+}
install.shadded+8@@ -0,0 +1,8 @@+#!/usr/bin/env bash+# Installs the caleb brand guide as the skill brand-caleb (symlinked, so an+# update to the guide reaches every install without a reinstall).+set -e+SRC="$(cd "$(dirname "$0")" && pwd)"+mkdir -p "$HOME/.claude/skills/brand-caleb"+ln -sfn "$SRC/SKILL.md" "$HOME/.claude/skills/brand-caleb/SKILL.md"+echo "Installed the caleb brand guide as brand-caleb."
uninstall.shadded+4@@ -0,0 +1,4 @@+#!/usr/bin/env bash+set -e+rm -rf "$HOME/.claude/skills/brand-caleb"+echo "Removed brand-caleb."