What are you making
Component
Image source (fallback ladder)
The ladder: real-world photo first, else a raytraced render, else the plain 3D viewport shot (last resort).
Photo placement
MPN placement
Package (live wiki data)
Screenshot placement
The shot may run under the lower third; the overlay scrim covers it. That is the new rule.
Background theme
Gradient angle
Angle: 155 deg. Brand default is 155.
Image-zone text
Title placement
John's open question: if the big title lives in the image, the overlay title is redundant. Flip these to compare.